Interview with Ping An Good Doctor Deng Yuande: 150 million users are not enough in mobile medicine

The safe doctor who became a unicorn company in May last year thought of one thing, to do Internet medical treatment , or to go to the platform direction.

In mid-June, the president of Ping An Good Doctor specially assisted Deng Yuande to accept an interview. In the next few days, the Internet medical platform that has been on the line for two years will announce that it has already received 150 million users. In other words, this new Internet platform has covered more than one-tenth of the Chinese population.

Even so, Deng Yuande said that the amount of 150 million users is far from being too small to establish a business model. The medical industry and the differences between the common Internet domains of information, social, and gaming are much larger.

专访平安好医生邓远德:1.5亿用户在移动医疗里还不够多

For example, in other places, supply exceeds demand, but the medical industry is less than demand. For example, seeing a doctor is not a high-frequency requirement. When you see a disease, you only have to communicate with your doctor for a few minutes. This is contrary to the Internet business model's pursuit of high-frequency access and high viscosity. Deng Yuande said frankly that the monthly activity of 150 million users is only 450,000. The company wants to achieve the level of 100 billion US dollars, the demand is less than one million, ten million, and the goal can not be achieved.

This is a big problem in the entire Internet industry. In January last year, Feng Dahui, who had not resigned from the Lilac Garden, “make up” 300 words from the media “small news” to confuse various meaningless function settings. The core question is “How to do low frequency applications?”

Putting this problem on a safe doctor, you saw a very "peculiar" medical platform: it did not dock the doctor-patient relationship, hired more than 1,000 doctors, and turned itself into a real "Internet hospital." Last year, users were using it as a "pedometer". Now, after playing the live broadcast, it has now become the online "Yangshengtang".

However, the live broadcast effect is good, and the science needs in the process of seeing a doctor are solved when there is no disease. A live broadcast, a consultation, now the company has a traffic portal, with 150 million users, then we must consider how to build a platform to meet all health needs.

In the words of Deng Yuande, it is essentially a problem of viscosity.

It has been a year since the completion of the A round of financing, and Ping An’s doctor has no plans to start the next round of financing. Deng Yuande said that the company's current hematopoietic capacity is very strong, hoping to serve 600-700 million users in the next five years.

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