On January 18, 2016, in front of the village committee of Hongshi Fishery Farm in Honghu City, Hubei Province, curious villagers lined up with medical records. In less than ten minutes, the villager Hu Tianshun completed the registration of the registration and medical records with the help of the partner of Alibaba Village, and then through the video and dialogue with the endocrinologist at the Wuhan Central Hospital. After the consultation, the doctor opened the electronic prescription. On January 19, Hu Tianshun received the medicine at the door of the house, paid the medicine and received the invoice, and the medical insurance part was reimbursed by the local new rural cooperative medical department. Hong Lion Fishing Ground is one of the most remote villages in Honghu. It is surrounded by water on three sides and has inconvenient transportation. The villagers went to the hospital and went to the nearest Honghu Chinese Medicine Hospital to take the bus to the nearby market. Then take the bus to Honghu City for more than an hour. If the serious illness is serious, you need to go to the big hospital in Wuhan for more than three hours. The video treatment makes the villagers both fresh and suspicious. Can you take medicine and get medicine through a computer screen to solve the problem of deep-rooted medical treatment? Internet companies are trying to become disruptors in the traditional medical industry . Hongshi Fishery is one of the first pilots of Ali Health Network Hospital. Ali tried to open the electronic prescription and open the drug sales network through remote video and offline video center support from the most painful point in the traditional medical service field. Connect the entire ecological chain from patients to medical institutions, pharmacies and pharmaceutical companies, and realize the commercial value of scaled platforms. In the past two years, Ali has been deploying the medical industry, and has already laid out the “chess†of future hospitals, cloud hospitals, Tmall medical museums, and Ali Health APP. The ultimate goal of building a closed-loop ecological chain lies in drug sales. "We want to build a B2C+O2O medical health product sales platform, linkage medical and health products manufacturers, wholesale companies, retail enterprises, to bring more diversified medical and health products purchase experience to users." Ali Health Information Technology Co., Ltd. (hereinafter referred to as Ali Health) Vice President Ni Jianwen told Caixin reporter. As the main rival of Ali "Internet +", Tencent invested in the Micro Medical Group, which established the Wuzhen Internet Hospital ahead of Ali, and laid out a professional medical service group with medical insurance as its terminal. However, Wuzhen Internet Hospital is under the actual control of the micro-medicine group, which is equivalent to a self-closed private hospital test field. It is very different from the “ideal†that Ali Internet Hospital wants to be a platform and break the traditional medical pattern. In recent years, a large number of Internet companies have joined the online medical field to “slap the groundâ€. According to statistics from iResearch, in 2009, the market size of China's online medical industry was only 200 million yuan, and it increased to 10.9 billion yuan in 2014. In 2015, it is estimated to exceed 16 billion yuan. The market scale is exponentially increasing. At least more than 10 billion capital is being assembled in the field of online hospitals. The barriers of the traditional medical industry are so solid, and the interests of all parties are complicated. What kind of hospitals that have always used medicine to raise medicines, why should the prescription rights and pharmacy income be handed over to Alibaba? Is the sample of the Ali Hubei Network Hospital sustainable? Can it be widely copied? The market still has a big question mark. However, in the recent past, Ali Health, which faces the crisis of “bottoming†in the drug supervision code, has become a “Huashan Road†for the medical industry. Graded diagnosis and treatment is difficult to break the hospital fortress China's core medical resources have always been under the control of the hospital system, which is a fortress that Internet companies can hardly overcome. Ali's health has been working hard for a long time, and it is still difficult to find a hospital that is willing to cooperate. The fundamental reason is that the ultimate goal is to move the hospital's pharmacy to his Tmall medicine hall. For current public hospitals, pharmacy income accounts for more than 70% of total revenue. The partner of Ali Internet Hospital is Wuhan Central Hospital. The hospital provides consultation services for 13 departments including Department of Gastroenterology, Endocrinology, Traditional Chinese Medicine and Dermatology. In August 2015, public hospitals in Wuhan have completely eliminated drug additions (excluding Chinese medicine drinks), and the revenue sources of public hospitals have been changed into service channels and government subsidies. This means that the hospital will no longer receive income from the pharmacy, and the direct relationship between drug sales and hospital revenue is forcibly cut off. Ali found a breakthrough. ↑Ali network hospital business model diagram "With the cooperation of Ali Health, the cost of the hospital is not high. Set up a network office, and the staff of each department can take turns to ask for a consultation." Sun Changlin, secretary of the Party Committee of Wuhan Central Hospital, told Caixin. Ali also found an entry point at the policy level - grading diagnosis and treatment, that is, different levels of medical institutions to undertake treatment of different diseases, to achieve primary care and two-way referral, to keep patients with common diseases at the grassroots level, to ease the treatment of large hospitals Difficult problem. Sun Changlin said that there are 26 lower-level medical association hospitals in Wuhan Central Hospital, and cooperated with Ali to build a graded diagnosis and treatment system. "Firstly, based on policy requirements, Wuhan Central Hospital has undertaken the task of implementing graded diagnosis and treatment." Wuhan is a pilot city for grading diagnosis and treatment designated by the National Health and Family Planning Commission. In the second half of 2015, the State Council issued a number of documents to explicitly support the grading of medical treatment, requiring active development of Internet-based medical and health services, and exploring the application of Internet medical health services such as Internet extension medical orders and electronic prescriptions to extend the radius of medical services and leave patients at the grassroots level. . GMP Certificated Immune Globulin Injection Supplier in China Hepatitis B Immunoglobulin,Hep B Immunoglobulin,Hepatitis B Immunoglobulin Vaccine,Hepatitis Immune Globulin FOSHAN PHARMA CO., LTD. , https://www.fs-pharma.com
