According to the mobile medical big coffee Dr.2, Baidu Direct will arrange "online seeking medical advice" and direct drainage to offline pharmacies. It is understood that Baidu will release this strategic move on April 12, and the location of the conference will be selected in Hangzhou. "This is a signal that Baidu is directly declaring war on Ali Health." Ali Health began to distribute medicine O2O in December last year, and wants to use Ali Health APP to create a new way to buy prescription drugs. At present, Ali's health-signed pharmacies cover more than 200 cities, and these pharmacies cover more than 500 million people. It is reported that Baidu's product for drug O2O is called "medicine direct", and users can experience this product on April 9. Since it is a subdivided product of Baidu Zhida, it must be the operation of Baidu Direct. Baidu Direct is the official service account of the merchant on Baidu mobile platform. Based on mobile search, @account, map, personalized recommendation, etc., hundreds of millions of customers can directly access merchant services anytime, anywhere. Pharmaceutical Direct is a cooperation with pharmacies, providing drug search for users, purchasing pharmacy services from nearby pharmacies, pharmacies providing consultation and drug delivery services, and third-party drug delivery partners will be connected to solve pharmacy drug delivery problems. Baidu direct number chart Direct is responsible for Baidu's O2O, attached to its search engine, and targeted at marketing tools that increase merchant conversion rates. The direct number is actually two core functions: providing a mobile website template, the merchant can build his own mobile website; provide a way to access. Directly enter @*** on the mobile phone Baidu, you can directly reach this website. According to expert analysis, the advantage of the direct number is that it solves the problem of difficult construction of mobile stations for SMEs through diversified templates. In addition, Baidu’s direct conversion rate is higher if calculated by conversion rate. Because the user directly enters the merchant mobile station through the Baidu search box @brand name, this in itself indicates that the user has a very strong demand. But the direct number also has a lot of slots: First, the user's @behavior often only occurs in well-known brands. If it is not a well-known brand, the value of the direct number is difficult to reflect, because there are not many users who would like to search like this, and can't talk about any conversion. Second, merchants need to face the problem of drainage. Baidu's layout on the mobile side is far less than that of Tencent and Ali. This has always been the shortcoming of Baidu. The top 5 APPs in terms of usage are not Baidu. Third, Baidu has not established a perfect user account system. Baidu does not have the same function as the WeChat public account to let users pay attention to. Enterprises can not push information to users, and their stickiness to users is very low. Fourth, as the vice president of 360, Yu Guangdong said, the Baidu Direct number in the search @商家's model is not in line with user habits, is a behavior against the sky, consumers use @ requires huge educational costs. Direct drug delivery will be the new platform-type e-commerce flow portal after Tmall Medical Museum and Ali Health. BAT has always been incompetent, and the target of direct drug administration is Ali Health, but Ali Health is not just doing medical O2O, but building an ecosystem of medical health industry. On the afternoon of April 1, Ali Health officially announced a strategic cooperation framework agreement with Dean Diagnostics. On the same day, the website of Ali Health Cloud Hospital was officially launched. The introduction of a third-party inspection/inspection center is only one part of the development plan of the Ali Health Cloud Hospital platform. The cloud hospital platform is positioned as a “network platform that integrates medical system, full chain resources, and provides comprehensive medical servicesâ€. Its development plan is: First, signing with the clinic, more doctors are stationed; second, opening up with retail pharmacies to enrich drug support; third, introducing third-party inspection/inspection centers; fourth, introducing medical institutions; and fifth, exploring medical insurance and commercial insurance reimbursement. If Baidu wants to challenge Ali's health with only one medicine, the chip is obviously not enough. Baidu launched Baidu doctor's online consultation in October last year, and launched Baidu doctor APP in January this year. At the same time, Baidu and 301 hospitals reached a cooperation, which will make online medical treatment a near-real experience... Obviously with Ali, Tencent In comparison, Baidu's depth of medical Internet layout is not enough, lacking heavyweight shots! Tuna Loin,Frozen Tuna Loin,Fresh Tuna Loin,Yellowfin Tuna Loin ZHEJIANG RETRONX FOODSTUFF INDUSTRY CO.,LTD , https://www.retronxfoods.com