Smart hardware: Why do you say that you are selling less?

At present, it takes at least 2-3 years for consumers to develop smart hardware usage habits.

In the past two years, from smart bracelets, smart watches to smart medical , smart homes, from small to fine and large, a series of smart hardware startups have sprung up.

However, everyone has a different understanding of the concept of intelligent hardware.

Fang Wei, director of Tencent's robotics product, told me that intelligent hardware is defined as a device with scalable programming capabilities. The most representative is the smart phone - with an operating system and various applications. According to this definition, Google [microblogging] glasses can also be regarded as intelligent hardware. The smart bracelets of the representative products of wearable equipment are essentially a sensor. Because most of its functions only collect data, and do not have scalable programming capabilities, it is not really intelligent hardware.

In addition, to evaluate whether a piece of hardware is truly "smart", it is not enough to have a device that can be connected to a mobile phone. It must form a closed loop that provides back-end services.

For example, a normal heart rate monitor can collect user's heart rate data, even if it can read data from a mobile phone, it is not smart. The real intelligence is the heart rate meter. It can record the user's heart rate data with the mobile app, and then the data contact background will be automatically transmitted to the doctor. The doctor will analyze it and make a diagnosis, and then return it to the heart rate monitor or the mobile phone. It is true intelligence, that is, the ability to provide services.

The above two points are indispensable. A hardware must be able to provide all back-end services and have scalable programming capabilities to be called true intelligent hardware.

Fang Wei believes that according to this definition, the current domestic intelligent hardware market products can be divided into such categories: first, in line with the definition of real intelligent hardware; second, computerized or Internet-based functional products, this part of Representative products are: smart TV, smart home; third, can be used as an extension of the functions of smart devices such as mobile phones, such as smart bracelets, smart weight scales, smart water cups, etc.

For many domestic companies trying to make a fuss about smart hardware, it is easier to choose "quasi-intelligent" products to cut in, which is easier than smart hardware in the strict sense.

Feng Yulin, CEO of Zhicheng Capital, told the author that if you look at the product alone, whether you can meet the user's needs and grasp the user's pain points determines the user's stickiness. In addition, it is equally important to be able to accumulate user data. Whether a product has value is often reflected not only in its own sales profit, but also in the amount of user data that this hardware product can accumulate. At the same time, whether the use of the threshold is low enough is also an important consideration. The products that can be sold are simple and easy to use.

According to reports, companies currently entering the field of intelligent hardware in China often make the same mistake, that is, "in order to be smart and intelligent", such products are basically impossible to achieve true intelligence, and can not make users feel easy to use, difficult to form usage habit.

In addition, the common problem of most intelligent hardware products is the inability to form a closed loop of services. For example, everyone pays attention to air quality, so many teams have made pm2.5 monitoring instruments, but these products often only provide detection functions, but what users need is Extended service after detection.

Looking ahead, the prospect of smart hardware is indeed a vast blue ocean, "but the current market is still in the stage of crossing the river by feeling the stones, the wind has not come yet." Fang Wei told the author, "although the concept of intelligent hardware is now in technology. The circle is hot, but the average consumer doesn't know the specific situation, and few people will take the lead in using smart hardware. This fully shows that this market is not as hot as we think."

Although the response to the smart hardware market is still dull, Ali, Baidu, 360, Xiaomi, and Tencent, the domestic technology giants, have already stepped in early and actively deployed in various fields. Although the gameplay is different, obviously no one is willing to miss this feast.

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