Does the Putian Department Hospital stop network promotion really "washing white" or negotiating strategy?

Recently, a "Notice on Stopping All Network Promotions" issued by the "Putian (China) Health Industry Association" exploded in the medical circle. If this notice is true, it means that the “Putian Department” hospitals, which account for nearly 80% of the number of private hospitals in China, may change the expansion path that relies on the network to promote barbaric growth. It also means that the Internet companies such as Baidu’s bidding revenues are The medical field will suffer major setbacks.

The internal notice issued by the "Putian (China) Health Industry Association" is not as serious as the traditional official documents, and even calls its own member units as "village members." The notice said: "After careful study, after ten years of hard work, Putian medical people have now faced serious problems in the industry because of the online bidding rules. Many medical institutions work almost for Internet companies, so they will decide to call on all the villagers to stop paying. Network promotion activities."

Putian Department Hospital stopped network promotion Is it really a "washing white" or a negotiation strategy?

这份The undocumented notice circulating on the Internet

The Putian Department is well-known in the medical field. Mainly because they play an important role in the private medical field. The "Blue Book of Private Hospitals: China Private Hospital Development Report (2014)" issued by the China Hospital Association's Private Hospital Management Branch revealed that private hospitals in China have grown at an annual rate of around 17% in recent years. As of the first quarter of 2014, the country The number of private hospitals has reached 11,514, accounting for 46% of the total number of hospitals nationwide. According to previous reports from the media such as Health News and Southern Weekend, there are more than 60,000 people in the medical industry in the country, and more than 8,000 private hospitals are held. According to this calculation, Putian Hospital accounts for nearly 80% of private hospitals. On June 28, 2014, the inaugural meeting of Putian (China) Health Industry Association was held in Putian. During the three months of the establishment of the preparatory group, more than 10,000 individuals and more than 6,000 units were interested in joining the conference, accounting for 80% of all medical units. It is worth mentioning that the famous “Four Big Family” of Zhan, Chen, Lin and Huang played a pivotal role in the establishment and operation of the association.

Putian Department Hospital stopped network promotion Is it really a "washing white" or a negotiation strategy?

Map of the hospitals of the “Four Great Family” of Putian (Southern Weekend)

Another reason why Putian Department Hospital has a "famous name" is not glory: that is, their "traveling medical" background and the way of relying on the brutal expansion of advertising have always criticized the medical community.

According to "Southern Weekend" report, in the 1980s, the legality of Putian's travel doctors was 90% from the certificate of completion of a correspondence class by Chen Deliang, the "Zu Shiye" of the Putian Department: the license of the Putian Patriotic Health Society. In the original handwritten small ad, it was the only slogan to prove credibility. With this proof, Chen Deliang and his apprentices traveled throughout China. Since then, in order to allow consumers to accept their own hospitals, Putian people spent a huge amount of advertising fees. From the pole sticker strips to the earliest TV commercials, their advertisements are now full of TV, radio, internet and roadside stops.

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