The mobile medical field is hot. Recently, Baidu and 301 Hospital reached an agreement to build an online medical service platform, which is committed to solving the three major problems of registration, charging, and remote consultation. It is worth mentioning that Baidu built more than just an online platform for self-service medical treatment for 301 hospitals. It can also rely on its powerful big data platform to achieve information sharing and meet the different medical needs of patients. It can be described as “a real network”. hospital".

As an emerging industry, mobile medical is becoming a place for military strategists, and the Internet giant has entered the game. Ali acquired CITIC 21st Century at the beginning of last year and launched the “Ali Health Cloud Platform”; in May, it launched the “Future Hospital” program. Tencent invested in the clove garden for $70 million in September last year. After that, it used WeChat to post online medical treatment. In October, it also led the online medical website registration network for 100 million US dollars. In July last year, Baidu launched a “Beijing Health Cloud” with smart device manufacturers and service providers; this cooperation with 301 Hospital has taken a more solid step forward in the mobile medical field. It is not difficult to find that the BAT giants are all deploying mobile medical care with their own advantages, with different priorities.

In addition to the influx of Internet capital, medical institutions, mobile operators, medical device manufacturers, terminal manufacturers, software solution providers, etc. have also used the Internet to devote themselves to the reform and innovation of the medical model. It is also known that at present, there are more than 2,000 APP products developed in the market for hospitals. Nowadays, patients can easily register and pay by means of Internet terminals such as mobile phones and computers. It is no longer a dream to “seek medical advice” directly at home.

Undoubtedly, the Internet is becoming an important lever to incite the medical industry . So, why is mobile medicine a "big black horse"? Value space, consumer demand, and technological innovation are undoubtedly the main driving forces for the Internetization of medical services.

On the one hand, the medical and health industry is tantamount to a “rich mine” with unlimited money. According to data from Analysys International's "China Online Medical Market Research Report 2014", the overall size of China's Internet medical market is expected to be 11.39 billion yuan in 2014, of which mobile medical care will reach 3.01 billion yuan, accounting for 26.4%. By 2017, the overall scale is expected to reach 36.53 billion yuan, and mobile medical is expected to exceed 20 billion yuan, accounting for over 55%. According to Ai Media Consulting Data, the average annual growth rate of China's mobile medical market in recent years is more than 18%.

On the other hand, as the most populous country in the world, China's medical needs are naturally the highest in the world. According to a report released by the Economist Intelligence Unit in August last year, China has surpassed Japan in 2013 to become the world's second largest health care market. By 2018, China's annual health care spending will reach 900 billion US dollars. With the aging of China's population aging and the gradual improvement of national health care awareness, the gap between supply and demand of medical resources in China has expanded significantly.

Moreover, because of the difficulties in traditional hospitals, difficulty in paying fees, difficulty in arranging medical treatment, and difficulty in arranging beds, online medical care has been highly anticipated. In the era of the Internet subverting everything, Internetization is an inevitable trend in the development of the medical industry.

Of course, the entire mobile medical industry is still in its infancy, and its development is still relatively slow. Internet companies can't be too "willful" to sprint. Before the sun and rain of the mobile medical industry really moisten the vast number of consumers, there are still some pain points that need to be broken. First, the homogenization phenomenon is serious. Medical resources and innovation capabilities will become the main competitive points in the future of mobile medical field. Whoever can take the lead in producing a differentiated "new song" will be able to laugh at the medical and health care. Second, brand awareness is higher, but service usage is lower, and user popularity is in the training period. Internet business layout mobile medical care still needs to work hard on medical resources professionalism and product experience. The third is policy constraints. How is the mobile healthcare industry regulated? Who is responsible for medical malpractice? The answer to these questions is basically in a "blank" state in China, and it is a test that has to be faced in order to end the mobile medical care.

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