“Volcano, Three Rural Partners Office” is listed in Jixian County to promote local agricultural products with short videos.

On September 19th, the volcano video and the Jixian strategic cooperation conference were held in Hongcun Art Town, Jixian County. At the press conference, the volcano video launched the “Volcano, Three Farmers Partner” program, and jointly established the “Volcano, Rural, and Rural Partner’s County Office” with the county, and tailored the promotion plan for the county, and launched the first local partner. It is reported that this is the first time that the volcano video has reached a strategic cooperation with the region.

In this cooperation, the “Volcano Sannong Partner Jixian Office” was also listed on the county government. The short video office in the country is the first rural short video workstation in China. After the establishment, the volcano will send special personnel to guide, and regularly invite the masters to come to share, improve the short-term video creativity of local farmers, incubate the high-quality three rural creators of Jixian County, and show the style of Jixian County.

Liu Xianlan, the county magistrate of Ganxian County, delivered a speech

Volcano join hands with Jixian to build a new business card for Sannong

Located in the southern tip of Anhui Province, Jixian County is more than 30 kilometers away from Huangshan Mountain. It is one of the oldest county towns in China and one of the birthplaces of “Huizhou Merchants” and “Hui Culture”. In addition to the well-known tourism resources such as Xidi and Hongcun, there are also rich mountainous characteristic agriculture such as Huangshan black chicken, black tea and black grain. The products are rich and rich, and it is another business card of Jixian County, but it faces the problem of slow sales all the year round.

The volcano video user @黟县小黑 is the head of the local black chicken breeding farm, Hu Chenglai, who photographed the life of Huangshan black chicken in the field on the volcano. After participating in the volcano #我的乡乡有产# activities, black chicken Received attention from tens of thousands of users, the popularity has improved, many users leave a message asking how to buy.

At the press conference, Liu County, the county magistrate of Ganxian County, said that Jixian County has rich historical and cultural resources and agricultural resources, but the tourism industry has become the dominant, and the Sannong brand has not been well promoted. This strategic cooperation hopes to help local villagers better promote their hometowns with the help of short video and live broadcast new forms, volcanic channels and flow resource advantages, so that more people can see the beautiful county and rich agricultural resources. Pixian new business card.

Liu Lanlan introduced at the press conference that Huangshan local agricultural products were only hidden in the mountains for a long time. They did not go out. They took the first step of publicity and promotion sales through the shooting and live broadcast of the volcano video platform.

The first short video office in China is listed in Jixian County

The local scenery of the county has a large number of natural scenery, and the characteristic agriculture all over the country. How to transform the resources of the three rural areas into communicable content and help the local development is also a problem that the volcano has been thinking about.

Li Chuan, senior market director of volcano video, believes that with the further popularization of mobile Internet, rural, farmers and agriculture are enjoying a new wave of information dividends. There are 2,835 short-time video creators on the volcano platform, creating 130,000 related content every month, with a total of 3 billion plays. The volcano video utilizes the advantages of short video information distribution platform, relying on big data, artificial intelligence technology and mass user groups to turn “people looking for information” into “information looking for people”, solving the problem of information dissemination effectiveness and letting more Sannong information has the opportunity to be seen.

Li Chuan said that the volcano video hopes to use the technological advantages to help Jixian, to give local users the ability to show themselves and show their hometown, and to convert the dividend of short video development into the driving force of local three rural development.

At the press conference, the volcano and the county jointly established the “Volcano, Three Rural Partners and County Office”, which is also the first rural short video workstation in China. The volcano will send special personnel to guide local short video shooting and live broadcast techniques, and regularly invite the masters to come to share the experience, so that local farmers can take short videos and discover the infinite value of their hometown.

Li Chuan believes that it is better to teach people to fish than to fish. This time, with the strategic cooperation of Jixian County, the volcano provides platform, capacity and resource support for the county, and enhances the creative power of farmers and the sales of three agricultural products. The development of three rural areas in Ganyu County.

“Volcano Sannong Partner” promotes local agricultural products with short videos

At the press conference, the volcano video also announced the launch of the “Volcano, Three Farmers Partner” program, which will select high-quality three-agricultural creators with the ability and willingness to be awarded the title of “Partners of Volcano, Agriculture and Farmers” and work with them through short video technology. Further promote the inclusiveness of information on agriculture, rural areas and farmers, and promote local economic development. The partners of the three farmers will enjoy the exclusive training plan and platform flow support of the volcano.

Li Chuan said that the content of the three rural areas has been very popular in the volcano video, such as the rural youth Jinniu in the post-90s in Hejiang County, Sichuan Province, and the “Pineapple Brother” in Qujie Town, Xuwen County, Zhanjiang, Guangdong. They let everyone see the new countryside. On the positive side, not only popularized agricultural common sense and skills for fans, but also opened up sales for agricultural products, many fans turned into later customers.

This volcano and Jixian jointly launched the “Volcano Sannong Partner”, Cheng Chunhui, the mayor of Kecun Town, Jixian County. On the volcano platform, he recorded all aspects of life in Jixian County, sharing the beautiful scenery of the four seasons and the interesting people in the village. And a wealth of agricultural specialties, show a more authentic Jixian.

“Volcano, Three Farmers Partner” Cheng Chunhui shared on the spot

Cheng Chunhui said that becoming a "volcano, three farmers and partners" makes them feel more responsible, hopes to catch up with the short video development of this express train, enrich the local three agricultural products and cultural connotations in Gifu, and contribute to the development of Sannong in Ganxian County. . In the future, he will make full use of the volcano platform to shoot videos, do live broadcasts, participate in activities to promote Jixian, and also lead local marketing talents to transform the e-commerce of agricultural products, helping the local economy to reach a new level.

On the day of the conference, the volcano video was also on the line #一碗好鸡汤# and other activities, tailor-made promotional programs for Jixian. At the same time, for the county to open an institutional account, for the partners to open the power of the business, a number of initiatives to help the development of rural three rural areas, and promote the sale of local agricultural products.

It is understood that the volcano video launched the "creator training program" last year, and went deep into the Leishan and other places in Guizhou to train the three farmers, so that the volcano e-commerce function to effectively serve local specialty products for sale. The volcano has also been committed to promoting the development of the three rural areas in an innovative way. It has launched activities such as #美丽新农村#, #火山腊肉节#, and participated in the number of users of 187,000, focusing on the depth and showing the rural landscape, and helping the development of the three rural areas.