The price of liquor such as Maotai and Wuliangye has always been a sensitive topic for the public. In recent years, the rise in the prices of these famous wines has often touched public opinion, and has often become a critical target for public opinion. Recently, in the tide of price increase of some liquors, Maotai was once again involved in the vortex center. According to authoritative information, although the Moutai ex-factory price has not been raised by one point, it is only some local retail shopping malls (special stores that control prices not at Maotai). Seeing the market tightening without permission, Maotai Distillery is still regarded as the "culprit," and it has become the target of criticism.

Objectively speaking, Maotai’s pressure on public opinion, especially those that are very fierce, is in need of strong psychological endurance.

For Moutai, these “adverse sensationalism” certainly include “advantageous” factors: the high degree of social attention shows that Maotai, as a national wine, has a special status in the minds of the people; the focus of public opinion has also led to more people objectively. Learn about Maotai. However, thinking only here is obviously superficial and self-deprecating.

Today is an era in which prices are difficult to control. The most sensitive thing for the people is that prices have risen, and the daily necessities of daily living have become so high that people have to talk about price changes. Although Maotai is not a daily necessities for the people, it is difficult for consumers to accept a bottle of Maotai price that has turned from a few hundred dollars to more than a thousand dollars now.

The powerful public opinion field formed by this “hate to hate” social psychology makes people dare not easily express different views on Maotai’s price issue, lest they fall into the embarrassing position of being besieged.

I would like to provide another perspective of thinking that is different from the "mainstream view" of anger. At least let us face some things that have a plurality of opinions of public opinions, perhaps it is more useful to understand and grasp things.

Should the price of high-end liquor in China go further? My answer may be to ask everyone - it should rise!

We don’t explore the various costs of raw materials, etc., and the market laws that are reflected in the huge contradiction between supply and demand in Maotai. Maotai has unique and scarce resources that cannot be duplicated. Maotai is the only Chinese liquor that needs at least 5 years of cellar possession. Daiwa capital costs higher reasons. But there is one thing we should be realistic: the Moutai is not an ordinary consumer product that ordinary consumers must have in their daily lives. As the top Chinese liquor brand with the most global reputation and influence, its current price and the national image of the brand it bears. And the brand and quality value are far out of proportion.

We may wish to switch the "market market perspective" on Maotai prices to a global competition perspective.

For a long time, the concept of casual consumption of Maotai people seems to be ingrained. From a few dollars a bottle to a few tens of dollars a bottle, to a few hundred dollars a bottle, people’s thinking is built on “I drink it or not On the basis of the above criteria, when the retail price of maotai is more than a thousand yuan and there is still a rapid increase, the inertial consumer thinking formed in decades will naturally have a strong resistance.

At the same time, the people of the country have become accustomed to the ridiculously high prices of overseas branded beverages in the domestic market. Even if they are resentful, they also gently sigh at ease. A bottle of wine costs thousands of dollars less than Maotai's wines. Isn't the Chinese civilization that has been bred for five thousand years to find quality products to compete with? I think that any Chinese obviously will not take this tone! Looking at the current Chinese high-end liquor, whether in terms of traditional craftsmanship, cultural connotation, unique temperament, market influence, etc., Maotai would not have to take responsibility for challenging the Shuaiqi.

In the international market, high-end brands naturally enjoy high-end prices, which is an undisputable law.

Radish Cabbage is closely related to the vital interests of the people. Every dollar gained means that the people’s unchanging income is reduced by one point. Maotai, as a national brand that can compete with foreign brands in Chinese liquors, objectively has the concept of “luxury goods” in the market economy, although this term has allowed the long-term thinking to be solidified on “average enjoyment of products”. People feel uncomfortable to accept, but this is the reality that we must and should face when we enter a mature market economy. As one of the world’s three largest distilled spirits, Moutai, under the premise of full market reputation and acceptance, the closer the price is to high-end wine, the stronger the Chinese high-end liquor to foreign brands’ ability to counterbalance, and the higher international beverage market. The possibility is greater and the space for earning foreign exchange is greater. Therefore, as a Chinese, I was able to drive the Moutai price higher. We have no reason not to let Maotai have the strength to the international high-end beverage market for the Chinese fight!