Source: Southern Metropolis Daily

"Mobile Medical Ad Auction Ranking" series of surveys:

1. After the Wei Zexi incident, medical advertisements moved to Baidu Mobile! The bidder is responsible for increasing conversion rates

2, the beginning of the Internet medical advertising: online doctors are not qualified, high-cost promotion under the "development of patients"

3, Internet medical advertising law enforcement is difficult: experts recommend strengthening mobile management, for its characteristics

——————————

The Wei Zexi incident in 2016 brought the long-standing Internet medical advertisement to the "cover".

Subsequently, the National Network Office and a number of ministries and commissions joined Baidu to investigate and demanded correct rectification. Baidu also announced adjustments to its medical business.

However, illegal medical advertisements did not leave the Internet.

Today, the mobile terminal is becoming more and more mature. The Southern Reporter found that Internet medical advertisements appearing on the PC side have appeared more on mobile phones. Many disease keywords do not have any advertisements on search websites such as Baidu, but in mobile applications, the top names of search results are all medical advertisements.

Baidu mobile and website "double standard"

In 2016, the Wei Zexi incident brought the medical advertisements of search engines into public view.

For the first time, many people realize that the search engine they usually trust is actually an advertising information distribution platform, and it is distributed through the rough mode of “bidding”.

Regulators also focused illegal medical advertisements on the Internet, that is, in the same year, Baidu also published advertisements for a number of medical institutions such as the unexamined Xupu Chinese Medicine Hospital, Anping Hospital, and Chuansha Tianshi Clinic. It refers to the medical services that are not qualified by the medical institutions mentioned above. The parties are fined 28,000 yuan according to law, and the relevant medical institutions are also fined a total of 46,000 yuan for illegal medical advertisements.

In the past two years, if a user logs in to Baidu and other search engines with a browser, they will find the name of the disease, and all the public information such as "encyclopedia", "experience", "seeking medical advice" appear, and the advertisement has no trace. .

However, it is not.

The reporter's investigation found that the medical advertisement information that appeared in the search results in the past has basically been transferred to a search engine like Baidu on the mobile side. The same keywords are completely different search results on the web and mobile.

On April 9th, the reporter searched on the Baidu webpage with the words “kidney deficiency”, “gastritis”, “slimming” and “muscle atrophy”. It was found that in the first screen search results, there was no advertisement, only some. Web information and encyclopedic knowledge.

However, the "Baidu" mobile is another search result.

In the Baidu mobile search for "kidney deficiency", the top ranked are all advertising.

The same keywords, these several disease keywords, the first few of their search results are all medical institutions advertising. Similar to the keyword "headache", the link is "**Men's Hospital". After clicking into it, the male hospital is called "specialized disease specialization". The heads of several experts are listed, telephone, QQ, WeChat. Everything is available, and the customer service has already asked online "What can I do for you?"

Greenhouse Vertical Hydroponics

Greenhouse Vertical Hydroponics allows you to grow fresh vegetables and fruits at much higher crop yields and relatively lower costs. Thus, not only is it a profitable undertaking, but one which has proven of great benefit to humanity. With Greenhouse Hydroponics, plants can be raised out of season resulting in better control and higher yields of crops.

Greenhouse Hydroponics Vertical ,Hydroponic Growing,Vertical Hydroponics

JIANGSU SKYPLAN GREENHOUSE TECHNOLOGY CO.,LTD , https://www.engreenhouse.com