The annual double 11 is approaching, and Alibaba once again focused on the people. For six years, Tmall has been the protagonist of the double 11 and the only weak Achilles heel is probably the 3C appliance category. With the arrival of Tmall Suning in August and northwards to the east of Beijing, this short board seems to have been filled.

The main concept of "boutique" is that Gege is popular with consumers. The proportion of female users of APPs is as high as 90%. Many white-collar workers from 25 to 35 years old who love imported food are fans of the Gege family. Due to the concept of “boutique”, Gage’s family regularly sends gourmet tastings for senior customers, fully respects their tasting opinions, and allows consumers to directly participate in the selection process of APPs. Each of the above-mentioned products is fixed. supporter. As of today, nearly 10 thousand people guard the new home at 10:00 every day, and the monthly activity rate of APP is over 87%.

The average unit price of customers is as high as RMB 400, which is far better than the products supported by the general food e-commerce platform and fans support. The conversion rate of the Peggs has always been high. After four and a half months of going online, Peggs’ daily sales exceeded one million yuan. By Sohu, Netease and other large portal sites tracking reports. A closer look at the footprints of the Gage home has revealed that it is different from most e-commerce platforms. Its user base is very high. It is reported that the average customer price of Gage is currently as high as 400 yuan, far better than the general food e-commerce platform.

The Gege homes are characterized by internationalization. From the point of view of APP's positioning to customer groups, without losing the Tmall's comprehensive view, the Gege homes have shown international characteristics, which is also an advantage that Tmall cannot have. It can be said that the banner of the 26 countries' cuisine is used by consumers. Consumers want to see overseas foods with a wider coverage. Therefore, at the moment of the debut of the food, the rush of purchases by enthusiastic fans may not lose Tmall.

As a leader in cross-border vertical food e-commerce, Gage’s home is called “Citysuper”. In the area of ​​imported gourmets, Gage has been too far ahead of other cross-border platforms. However, if you want to gather 26 foods, only consumer support is obviously not enough. The most important part is the supply chain. After all, even Tmall, but also a rough collection of 25 countries.

Eleventh is now like a “traditional shopping carnival”. At this time, merchants are struggling with big sales promotions to attract customers, and customers naturally watch the dynamics of the businesses. E-commerce has been continuously improving with the pace of society and the improvement of people's living standards. At this time, Suning and Alibaba cooperate strategically, and consumers will become their biggest profit-making parties. On the occasion of the arrival of the Double Nine, it is not known whether the "Handsaw Party" will have the heart of playing cards and will not let you pick it up in the double 11th Carnival.