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The US PLX equipment company developed an application software program for Apple's iPhone, which uses the helmet to read the user's brain waves and transmit it to the iPhone. Users can now use this program to train their attention, and it is expected that the brain will control the computer and other devices in the future.
The program is called XWave and the matching helmet costs about $100. PLX Equipment Company applies the technology of the medical community to treat patients with epilepsy, reads the brain electrical pulse signal from the human skull, converts it into a digital signal, transmits it to the iPhone, and presents the corresponding image on the screen. Different image colors represent the corresponding level of brain activity, such as blue showing brain relaxation. With the XWave program, users can focus on graphics and objects in some of the iPhone's game software, such as controlling the position of a small ball on the screen and let it float for a while. The XWave program is available for both iPod Touch and iPad, and can be transmitted over WiFi and Bluetooth wireless devices.
The application of the XWave program is relatively simple at this stage. Another set of apps called XWave Tunes allows users to interact with each other with music. The music involved can stimulate brain waves. PLX intends to further develop this technology, using the brain to control the game, control the lighting equipment in the home, select and play music that matches the user's mood from the iPod.
Experts also predict that more and more people will enter the neuro-marketing industry in the future. The market brainwave data gathered by market researchers with various terminal applications can help them measure the degree of attention and focus of different advertisements and products. Groups, as well as the user's experience of emotions.