How do doctors go to the cloud to provide effective medical services?

2014 is the first year of mobile medical care . According to the "2014 Blue Paper on the Development of Chinese Medicine (600056, Shares) Materials Association", China Mobile Medical APP has reached more than 2,000 models at this stage. In 2014, the scale of China's mobile medical market reached 3.01 billion yuan, an increase of 26.8% over 2013. In 2017, the scale of China's mobile medical market will reach 12.53 billion yuan.

Under the constraints of the existing medical system, some doctors seeking free development are exploring an innovative path to break away from the system and integrate the Internet with the medical industry . However, some people are not optimistic. From the traditional medical care of face-to-face consultation, it is necessary to improve the hardware support. The user trust, information scale, and profit model are all difficult points to break through. When Premier Li Keqiang proposed "Internet +", "Internet + medical" is one of the most promising and scaled industries, but it is also the most difficult industry to do.

Improve resource allocation and help doctors practice freely

Many people describe the current medical condition as follows: If the top three hospitals are in the market, the non-three-in-one will be cold and clear; they will line up for three hours and see a doctor for three minutes. The imbalance of resources has made experts and professors more at the work of grassroots doctors. There is no time for intractable diseases, and grassroots doctors have nothing to do. Deputy Chief Physician and Doctor of Medicine Hu Qixiang told the "Oriental Entrepreneur": "I have been working in the top three hospitals for 15 years. It can be said that the experience in the medical system has trained me, but I am more and more aware of the hospital's one-size-fits-all indicators, doctors must Clinical research is both hands-on, and the time devoted to serving patients is very limited. Especially for Chinese medicine practitioners, Zhang Zhongjing and Hua Tuo have been freelancers since ancient times, so I jumped away from the system a month ago."

Of course, not everyone is suitable to leave the system. It is not realistic to just jump out of the medical system after graduation.

In general, when doctors have accumulated a certain amount of clinical experience, if there is a demand for free practice, then mobile medical care is a model that can be tried. In the case of Yan Chen, the seventh generation of Yan's acupuncture, he said: "Doctors who want to escape from the system and practice freely need to have unique medical means, have certain management ability and management ability, and preferably have certain marketing experience. To put it bluntly, IQ, emotional intelligence, financial business, one can't be less."

To some extent, the application of mobile medical APP has subverted the traditional medical model, eased the imbalance of medical resources, and expanded the choice between doctors and patients. For some conventional treatments for chronic diseases such as diabetes and hypertension, patients can go online. Seek medicines and reduce costs, unless the condition is very fluctuating, regular consultations can eliminate the cumbersome steps of queuing. However, in order to promote a wider range of applications and build user stickiness, it is necessary to strengthen the trust between doctors and patients.

Zhang Hongwei, director of neurosurgery at Sanbo Brain Hospital of Capital Medical University, told Oriental Entrepreneur: "Standardized management within the system, the accumulation of human resources is an incomparable advantage outside the system. The top three hospitals are recognized by the government, and patients will naturally To generate trust, once doctors choose to leave the system and want to let patients generate trust, in addition to effective communication, they can also try to seek policy support. Doctors should not be different in treating diseases and saving people. For some freelance doctors and private hospitals. Should pay attention to moderately. In addition, for difficult to replace face consultation, doctor qualifications difficult to verify, personal health privacy leaks, etc., is a technical need to make up for the loopholes, mobile medical is an innovative combination of IT technology and traditional medicine.

Service innovation and hardware updates can not be less

Yan Chen believes that some doctors are trying to jump away from the system, just like the public in the 1980s. The current development of the medical industry does provide a direction that can be explored, but to do well, hardware and services must keep up.

"From the hardware device, the combination of the Internet can provide medical health data collection, including the ability to collect, store, process, extract and exchange data. It can play a good role in case data research of similar diseases, but to achieve certain To the extent that it replaces traditional medical care, the current medical professionalization of hardware can not support it.” Zhang Hongwei, a neurosurgery at Sanbo Brain Hospital of Capital Medical University, told Oriental Entrepreneur.

In traditional medical services, doctors need to check the overall condition and appearance of the patient, including the tongue coating; for some special diseases, the main thing is to smell and listen to the sound; especially for the diagnosis and treatment of Chinese medicine. Internet medical needs to meet the professional diagnosis and treatment needs of the medical industry. This is a technical difficulty to break through. To achieve online pulse cutting, it is necessary to spend some time on pulse pulse research. At present, mobile medical care can not solve the problem of high professional disease or intractable diseases, and can only be used for the treatment of some conventional diseases.

When the Internet encounters traditional medical care, the information symmetry between doctors and patients is enhanced, and patients can choose doctors to visit. In the process of communication, both doctors and patients establish mutual trust, and such services are relatively more comfortable. This is not enough. The fundamentals of Internet products are services. How can mobile medical services serve users innovatively?

Hu Qixiang, deputy chief physician and medical doctor, put forward the idea: “Shanghai style Chinese medicine researches a very specific treatment plan for the symptoms of 'three highs' and 'four highs' that are generally plaguing people. It can extract the treatment methods and create a Mobile medical app."

The doctor will use his own strength to cooperate with the medical examination center and clinic in the city to teach the essence of the treatment concept. After the patient registers and uploads the medical report, he or she will weigh the specific situation and recommend to the nearest certified cooperation point. After a period of time, look at it. How many problems have been solved, how many problems have been left behind, and personalized treatment through face-to-face appointments, so that online and offline integration can allow more patients to get convenient services. In Hu Qixiang's view, the use of the Internet can bring subversive innovation to the development model of Chinese medicine.

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