Twenty years ago, Huang Qin retired from the Department of Psychology of Zhejiang University and returned to Guangzhou to support the elderly. After retirement, she purchased no more than 400,000 yuan of health care products. After numerous temptations and deceptions, she decided to stand up and expose her chaos through personal experience.

Why old people can't stand the temptation of "health products"

Huang Qin was first exposed to health supplements because she was diagnosed with diabetes. "At that time, I wanted to cure the disease earlier. At most, I have to eat 4 health supplements a day." Huang Qin said. In 2010, his wife died of illness, and Huang Qin’s sense of loneliness and fear became stronger, which further deepened her dependence on health products.

The 60,000 yuan spectrum therapy device, the massage bed of more than 10,000 yuan, the infrared foot treatment instrument of more than 3,000 yuan, and the negative ion generator of more than one thousand yuan all entered the shopping list of Huang Qin. "At that time, I was very concerned about any discomfort in the body, and the things I bought were largely for the purpose of seeking a psychological comfort."

In Huang Qin's opinion, it is not necessarily because of ignorance that the elderly buy health care products. "The so-called expectation, fear, loneliness, and sense of belonging will eventually turn into the old people's own concept of life and death and health. It also becomes the driving force for their pockets. We also know that health products are not a panacea, but even after eating a loss, I still have to buy it. We always think, if this thing works, if it doesn't work, it won't die..."

Huang Qin has spent no less than 400,000 yuan on health care products. After she disclosed her experiences through the Internet and books, she attracted the attention and discussion of many netizens and readers. Some people praised her for her courage to expose the chaos of the industry at an advanced age, and some people regard her as an example of "many money and more money."

Faced with different perspectives from the outside world, Huang Qin’s response is somewhat helpless: “It’s not the so-called “many money”, but every old man has a weakness in his heart, that is the fear of death.”

How does the salesperson play the "family card"?

For the salesman of health products, Huang Qin has a unified name - "little ghost". For more than a decade, she has not dealt with a hundred "little ghosts", and she has become the "career" of the "little ghosts".

What surprised Huang Qin was that in addition to frequent phone greetings, some salesmen can even accurately grasp their own trends. Every time Huang Qin was hospitalized, there were constantly health care product salesmen who came to the hospital to visit her. "There are fruits, soups, and even the underwear is washed for me."

In the eyes of Huang Qin, the "little ghosts" are very enthusiastic and very patient. They never sell their products to you, but are more willing to talk with you, help you to get bored, become your "friends" and even "family". They will remind you of your physical condition like a family doctor, and will help you with your hands and work like a neighborhood.

"Many old people's children are not by their side. Suddenly there is a person who knows you coldly, and you are ready to stop. At this time, if he recommends products to you, you will be willing to save money." "Yong Qin said.

In one lecture, a manager told the story of her young bereavement in public and cried on the stage to cry the old people "Mother and Dad." Many people shed tears for her and went to the stage to hug her. That day, a single 5,000 yuan product sold more than 100 copies.

In Huang Qin’s view, the so-called “family card” is a routine test of “health products promotion”. "The more familiar the "little" pits, the more money I have. Once they walk into your heart and poke your illness, it is difficult to buy it when you want it." Huang Qin said.

Do not rely on the quality of "fudge" health care products to sell how to sit on the ground

"I wrote these things and said these things, not to question all the health care products, but to refute the industry's bottomless profits."

Huang Qin has high blood pressure and high blood sugar, and is particularly sensitive to the treatment of these diseases. "A 'little' recommended me a spectrum analyzer, and used some terms that I couldn't understand to say that the anti-hypertensive effect was too big." A spectrum analyzer needs 60,000, Huang Qin has hesitated, but can't stand it. The salesman is more and more ecstatic. Even the salesman moved out of the "experience in space". Now I want to come to the naive rhetoric, and Huang Qin finally saved the money.

Huang Qin said that the elderly do not understand the terminology, and there is usually no accurate understanding of the price of health care products. Generally speaking, the salesman said how much it is, which gives the merchant a lot of profit margins to sit on the ground.

Health care products have been bought for many years, and there have been many returns. Huang Qin can almost judge the market price difference of most health care products. "Just take the 60,000 yuan spectrum therapy device, the cost price is 20,000. I don't know if I use it, but it makes them earn 40,000."

“The elderly rely on health care products. First, they believe that health care products are useful. Second, they have an emotional dependence on those who sell health care products. Those who sell them are using these two points to make the health care products price high and profit.” Qin said: "This kind of behavior destroys the benign development of the entire health care product market."

In the view of Yang Jianhua, president of the Social Association of Zhejiang Province, it is necessary to strengthen the throat of the “health care products and old pits”, not only to strengthen the source of governance, but also to control the market price, but also to increase the intensity of economic penalties and increase its illegal costs. In addition, both the children and the community should give the elderly enough care. "On the one hand, it helps the elderly to improve their ability to recognize and judge health care products, and on the other hand, it also offsets the false concern that the elderly get from salesmen," said Yang Jianhua. (Xinhua)

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