Whether you admit it or not, wearable medicine has quietly stepped into people's lives, and as the market scale expands year by year, it will surely set off a subversive frenzy in the medical industry . According to senior analysts at IMS Research, the wearable medical market may exceed $2.9 billion in 2016, accounting for at least half of all wearable product sales.

In fact, wearable is a very good carrier, which also shows that there is a certain balance and combination in function and fashion. However, the current wearable products have an appearance, and the design thinking is still carried out in a way that promotes technology. It is not from the consumer appeal itself, which makes the product fall into the embarrassing situation of “satisfaction”, such as wearable medical treatment.

Today's wearable medical products on the market are mostly based on bracelets, and under the banner of medical innovation, practicality is limited to several functions such as sports step counting, calorie consumption, calorie calculation, and sleep monitoring. And the product homogenization is serious. In this regard, Guangju Technology Chairman and General Manager Yu Dongfang also said that the bracelet has a major drawback, and currently it is not just a product, but this is the only way for the wearable medical market to take off.

Most of the world is difficult to accomplish at a glance. Emerging technologies and products also need market cultivation, and the obstacles facing wearable medical care are very important to the education market. First, we need to let users know that there is a way to manage people. The health is more convenient than the traditional medical treatment mode; with knowledge, there will be awareness, and will realize that the existing only "entry-level" products, the data that can be collected is not enough, and then It can effectively push the market to break through the predicament and usher in the dawn.

In view of this, where is the way out for the wearable medical treatment? What are the bottlenecks that need to be broken? What is the future development trend? Where is the turning point of the market welcoming the outbreak? This article will answer you one by one.

Cultivate user viscosity: precision is the key

For the bracelet watches we can see now, the glasses are good, they are all familiar and willing to wear the product form, but these products are difficult to resonate with users, the reason is accuracy and effectiveness. Only when the problem can be solved accurately and effectively, the user is willing to buy and wear it for a long time. The shape of the product and the cool appearance only add value.

So how do you ensure that your products are accurate and efficient in obtaining data? From the device side, one is the equipment collected, and the other is the sampling method. From the user's point of view, the author will repeat in the following text.

Acquisition: Invasive sensors + wearable devices will become a trend

We know that human physiological signals are very weak, such as EEG signals. If you don't touch the core area of ​​the brain, you can't collect brain waves. The ECG is the same. If you don't get close to the chest, you don't follow the path. The way the leads are monitored, the data is invalid. Therefore, invasive sensors and wearable devices have a very broad market prospect in the future.

Yu Dongfang said that most of today's wearable medical products are non-invasive (that is, they do not interfere with the human body after wearing), and the accuracy can reach 90%. The better interventional products, namely implanted and minimally invasive, have broader development prospects.

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