Compared with the domestic wine market, which has maintained a growth rate of more than 20% in recent years, the increase in imported wine is even more pronounced. From January to May 2012, the number of Chinese wines imported reached 95,000 liters, a year-on-year increase of 12.1%. Among them, 66,000 hectolitres of wine imported from the European Union, an increase of 14.4%, China is now the EU's largest export market.

The proportion of imported wine in the domestic market has gradually increased. Does this mean that domestic wine is at a disadvantage? According to senior domestic wine experts, the increase in imported wine is caused by domestic consumers' emotional consumption of wine, a source of imported goods from Europe, as well as the weakness of the domestic wine market itself, such as the negative impact of counterfeit wines. However, this does not mean that there is no excellent wine in the country, and there may be a phenomenon of “flowering walls outside the wall”.

In June last year, Hansen Wines represented Chinese wine for the first time and participated in the "16th International Wine and Spirits Expo" held in Bordeaux, France. On the stage known as the "Wine Expo", Hansen's "Chen-Dragon Ball Wine" has attracted the attention of European wine traders and has received orders from seven countries including Denmark, Belgium, Italy and Canada. Larson, the CEO of NIVCIN in Denmark, went to Inner Mongolia, China after the current event to witness the wine industry chain in the desert areas: from planting, management, picking, pressing to winemaking, and signed a long-term import of organic with Hansen. Wine contract.

Hanson Wines landed in Europe and exhibited by the NIVCIN company. With this opportunity Hansen won the "Premier Berlin Gold Award" at the Berliner Wine Trophy in the spring of 2012. The competition is a professional international wine grand prix certified by the International Grape and Wine Organization OIV. Since then, it has not been received. In the first half of 2012, it won 7 European medals. Hanson's red wine spilled out of Europe, making the international impression of Chinese wine quietly changing.

The appearance of Chinese wine in the walls of flowering walls is also an inevitable phenomenon in a certain period of time. Professor Li Hua, a domestic wine authority expert and vice president of the Northwest A&F University, believes that imported wine has soared in the Chinese market and has imposed higher requirements on domestic wine. Without competition, it will not improve. Domestic wines have either lost in the fierce competition or they have to go against the trend. Obviously, domestic wines are completely unwilling to sit still.

According to industry insiders, since Inner Mongolia Hansen completed its exports to Europe in 2011, this year, Ningxia wines have also been exported for the first time, and China's wine producing regions have shown vigorous growth potential. Of course, the development of support can not be separated from the advantages of production areas such as adequate raw material reserves, just as Hansen has established a 100,000-mu grape base along the Yellow River irrigation area in Inner Mongolia, Ningxia and other places in the west.

In recent years, consumer demand for elements such as the diversity of taste and health of wine has not only been attached to European wine. In this wave of globalization, Chinese wine is also facing opportunities and challenges. According to the chief sea breeze of the French "Le Figaro" in Beijing, they have always been looking for quality Chinese wine. According to his observations, both the craftsmanship and the team of winemakers have gradually become a trend. Good wines are also produced. High-quality raw materials and top-quality craftsmanship wines are attracting them to urgently understand China.

Nowadays, the market is becoming increasingly rational about the concept of packaging and hype. People pay more attention to the actual taste and health of the product and other objective factors. Especially in the context of fake wine disrupting the market, people need to clearly understand the true value of the wine before they can drink it with confidence.