Pharmaceutical investment needs to tell people to talk and talk about ghosts. It may be a little derogatory, but from a different point of view, there is a certain truth. Visiting different types of customers certainly cannot be stereotyped, and the same way of speaking should have different communication skills. And visiting skills, according to the doctor's compliance with guidelines or evidence-based medicine, can be divided into four types of academic, learning, stubborn and realistic type, and corresponding pharmaceutical investment representatives are divided into academic type, professional skills type , relationship and accounting.

When medicine investment attracts “academic” doctors, they pay great attention to evidence-based medical evidence and completely follow the recommendations of authoritative treatment guidelines. Even if no medical representative visits, they will strictly follow the guideline requirements. “Learning” doctors pay more attention to evidence-based evidence. The medical evidence will also consider the recommendations of authoritative treatment guidelines, but they will not take the initiative to understand this knowledge. They need to be continuously instilled by the pharmaceutical investment representatives and they will slowly accept it passively. The "sticky" doctors pay great attention to their actual experience and are more resistant to new things. We spend more time communicating with such doctors to find points that they can accept, and then work in a targeted manner or work from different perspectives.

Pharmaceutical investment representatives can make more greetings, talk more about topics in life, and emphasize product safety. It is worth noting that this type of customer is very good about you, and the attitude toward the representative of the competition is of course very good and the loyalty is very low. Pharmaceutical investment representatives can introduce new research we are currently conducting and some new customers are trying to use the new indications. We encourage customers to try out some indications, and pharmaceutical representatives must learn how to use the least investment. Get the greatest output. People's needs are diversified, and people who are realistic again will have many unrealistic needs that need us to dig out.

According to the style of speaking and handling, we can classify doctors into four types: analytical, urging, benevolent, and performance. The corresponding pharmaceutical investment representatives can also be divided into social activists, drug narrators, and drug sales. Experts and specialized hospitals represent 4 types. In short, what songs sing to the mountains, what people say what to say, through the effective classification of customers, to adopt different communication skills and visiting skills, you can receive more effective results.