The summer has not yet passed. The Mid-Autumn Festival seems to be still far away? In shopping malls and supermarkets, some moon cake makers have begun to seize the market, advertising campaign posture, attracting the attention of many customers. Due to rising raw material costs, the price of moon cakes generally rose, and it took more than a month from the Mid-Autumn Festival. The new flavors of moon cakes of major brands were gradually revealed. Customers were still waiting to see and no large-scale purchases had begun.

Traditional moon cakes generally rise in price by 20%. igo reporters look around in supermarkets. The traditional Guangzhou citizens will find that the price of moon cakes has also increased this year, and prices have generally risen by 20%.

According to the reflection of local moon cake manufacturers in Guangzhou, the main reason for the general price increase was a substantial increase in raw material costs. The international and domestic agricultural and sideline products markets have been “up” and the cost of the main raw materials for producing moon cakes has continued to rise on the basis of last year's rise. This year it has risen by another 25% to 30%. Among them, lotus seed rose 30% year-on-year, Wuren category rose 5% year-on-year, sugar rose 25% year-on-year, peanut oil rose 10% year-on-year, and flour rose 11% year-on-year. In addition, labor costs also rose by 30% year-on-year. If manufacturers use high-quality raw materials, the cost will increase even more. For example, the price of high-quality osmanthus sugar will reach 8,000 yuan/ton this year.

Under a “buzzing up” sound, traditional brand moon cake companies made early preparations to reduce costs, such as signing purchase agreements when raw material prices were low, and controlling purchase costs through mass purchases; Transformation, the introduction of advanced production equipment, reduce energy consumption, improve the quality rate and so on. However, it is still difficult to offset the pressure of rising raw material prices.

The reporter recently learned at a moon cake fair held by local traditional brands that this year's moon cakes in the Guangzhou market are still dominated by traditional moon cakes, and more than 80% of the moon cakes launched by the three local brands, Tao Taoju, Guangzhou Restaurant, and Linxiang Building are lotus lotus varieties. The traditional varieties of WuRen moon cakes, packaging style is also the main traditional Manchurian window, Guangzhou style, etc., packaging materials to increase the more environmentally friendly carton gift box packaging.

The cost of raw materials is rising, but mooncake brand merchants still have to spend a lot of time on the taste of moon cakes. It is not without reason. According to igo reporters at China Resources Vanguard Supermarket, some smart moon cake manufacturers have launched many “one mouthful” mooncakes, mainly for small quantities and simple packaging. Some sales staff also revealed that they wanted to promote a variety of moon cakes to daily snacks.

Even the new-style ice moon cakes have also been introduced into the “one mouthful” style. The flavors are mainly refreshing fruit flavors such as matcha, black sesame, gold grapefruit, mango cheese and raspberry. Bulk moon cakes are all individually packaged, the previous year was 1 yuan to 1.5 yuan / only, this year is sold in units of pounds, the weight secretly "slimming", mini moon cake is about 17 only a pound weight, the price is 20 yuan per catty .

The new tastes of the “foreign legions” are mostly on the moon cake market this year. What can not be ignored is the new mooncake forces from Hong Kong or foreign food chain stores. One month and a half ahead of schedule, they began to wrestle with local traditional moon cake brands, such as relying on the obvious position of their own stores to advertise, and advance shelves at high-end supermarkets. The moon cakes of “foreign legions” generally have a price of 200-400 yuan per box, which is higher than the price of local traditional mooncakes. However, their biggest selling point is the variety of fresh tastes and trendy packaging. They are favored by many young people and new white-collar workers.

Snowy moon cakes are the most popular of Hong Kong style moon cakes. Donghai Church, which entered the mainland market relatively early, mainly serves ice-skinned moon cakes and is becoming more and more diverse in taste. The brand's "Yanguan Yanbi Ice Mooncake" is not a hard-boiled "moon cake + wine" gift box, but the wine into the moon cake into the middle, respectively, Alsace white wine grapes, drunken berry and other flavors. Hong Kong's Santa Anna’s snowy moon cakes will introduce innovative flavors every year. This year, there are mango soft hearts, purple sweet potato bananas, apricot juice pudding, caramel coffee, and so on. The usual western-style dessert flavors are integrated into moon cakes, and gift boxes are found. Designed by famous Hong Kong designer Dorophy Tang, the main theme is the illusion color. In conjunction with the Mid-Autumn Moon and the Moon Rabbit, the design is fresh and full of Mid-Autumn Festival atmosphere. The Meixin Cake House walked on the expensive bird's nest filling route and launched ice-skin mooncakes with flavors such as blood swallows, milk yellow bird's nest, apricot juice bird's nest, and osmanthus bird's nest.